What is Google AMP? Advantages and disadvantages of it?

JaniVishal, Thursday, April 22, 2021

What is Google AMP

Do you know that what is google amp or what is accelerated mobile page and what are the advantages and disadvantages of it?. if you are using the internet on your mobile  phone,  then you must have noticed that there are amp symbols that comes below many websites containing arrow mark.


One report has shown that approx 75% of people in the world have mobile phones and 57% of them use the internet with the phone. And to make this user experience better google has started AMP so that people can easily open any website. And it is also liked by peoples because it is more user-friendly and has many benefits.  So, we are going to know what is google amp and what are the advantages and disadvantages.


What is Google AMP?


The full form of AMP is accelerated mobile pages. It is an open-source framework that helps  to make any page to convert mobile-friendly so that It can deliver any content easily. Basically, it works as an application with this all web pages become mobile-friendly. This application is made in such a way that makes web pages open fast.  There are HTML, JS, and cache libraries in it with the help, it makes any website more user-specific and it accelerates the loading time for the mobile device even though having  Rich content such as PDFs, Video, and audio.


Accelerated mobile pages or amp is a bare-bone version of any website or mobile pages. This application only displays the things which are most important for any website pages and other things which take time to load the website are ignored by this application. In this situation, automatically mobile pages open fastly. With this, the user also gets more time to read the content.


Till now, you may have got some ideas about google AMP and how much it is important for us, then let’s discuss its advantages and disadvantages.


Advantages of AMP (accelerated mobile pages):-

1. Speeds up the loading time of the website:-

If you are a mobile user, then you must have noticed that the loading time of the website is increased because of AMP implementation. It does load useless extensions with which websites load faster.


2. Increases the server performance of the website:-

Because website opens faster with which website gets much traffic and with that there will be very less load on server and increases server performance.


3.  Helps to increase mobile ranking:-

With this, the mobile ranking does not increase directly but increases indirectly because the site opens fast with which the response time of the website becomes good and also traffic start increasing and mobile ranking increases ultimately.


4.  Helps to mobile users to do surfing:-

As we know that doing surfing from mobile is very difficult if that site was loading slow. But loading time reduced to a great extent which helps in surfing of mobile users with the help of amp.


5. It is a boon for informational websites:-

This is a boon for informational websites because these websites do not have more videos or pictures and it has more text and if the useless extension is removed then these websites will become faster automatically.

Disadvantages of AMP:-


1. it increases the performance of the website with the help of cache:-

Yes, with the help of cache, the website performance increases but it make a negative impact on that website because a lot of cache memory is used to store the site only.


2. AMP puts a bad effect on website’s analytics:-

Yes, the amp does support google analytics but for that many tags will have to be used on that amp pages  and it is not very much easy to implement it and it reduces the usage of google analytics  in the website some the extent that makes bad effect on the website’s analytics

3. Reduces revenue of the advertisement:-

As we know that the use of AMP reduces the amount of advertisement in the website to a great extent, that will cause a huge loss in advertisement revenue and bloggers have to lose some part of their earnings.

4. Ranking factor does not depend on it:-

Google has said it clearly that there is no role of AMP on the ranking of websites. So the bloggers who are thinking that after implementing AMP in their site would increase their ranking, then it is absolutely wrong.

5. It is not good for E-commerce website:-

E-commerce websites have most ads and there are many pictures to show products there and very little text. By using an amp, these all things will be removed so it will make an impact on the revenue of the advertisement.


 The practicality of AMP for the small businesses:-

Now, you may have understood that what is accelerated mobile pages. It is very easy for developers to implement but it is not easy for small business owners to implement it. to use it, you should have some technical knowledge. There are some methods that can help you to implement it easily.


1. Coding it Directly:-

This method is very difficult because you will have to edit your code of a website in it. you should have a better understanding of HTML, CSS, and javascript for this.


2. Using a Content management system:-

You will be very happy after knowing that there are some CMS platforms that are now providing amp support. In all this, WordPress is ahead of all because it is very easy to implement amp there. Except this, there are also two more platforms Joomla and drupal.


3. WordPress, Drupal, and Joomla:-

If you are using wordpress, then you can translate your post into an amp by using the amp plugin. Drupal AMP module for Drupal and web amp for Joomla, you can use



Speed is most important for all websites even you are small or big. The main purpose of Google AMP is that how they can make your website fast for mobile users. I think we should give some time to AMP to go ahead, we should see how this would develop in the next coming time. These all things must be taken care of before thinking about either we should use google amp or not.


I am fully hoping that I have given you complete knowledge about what is google amp and its advantages and disadvantages.


Thank you for reading my article if you have any question or suggestion comment below, we will get back to you shortly.

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