What is Google AMP? Advantages and disadvantages of it?

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What is Google AMP? Advantages and disadvantages of it?

Do you know what is google amp or what is accelerated mobile page and what are the advantages and disadvantages of it? if you are using the internet on your mobile phone,  then you must have noticed that there are amp symbols that come below many websites containing arrow marks.

One report has shown that approx 75% of people in the world have mobile phones and 57% of them use the internet with the phone. And to make this user experience better google has started AMP so that people can easily open any website.

And it is also liked by people because it is more user-friendly and has many benefits.  So, we are going to know what is google amp and what are its advantages and disadvantages.

What is Google AMP?

The full form of AMP is accelerated mobile pages. It is an open-source framework that helps to make any page to convert mobile-friendly so that It can deliver any content easily. Basically, it works as an application with this all web pages become mobile-friendly.

This application is made in such a way that makes web pages open fast.  There are HTML, JS, and cache libraries in it with the help, it makes any website more user-specific and it accelerates the loading time for the mobile device even though having  Rich content such as PDFs, Video, and audio.

Accelerated mobile pages or amp is a bare-bone version of any website or mobile pages. This application only displays the things which are most important for any website pages and other things which take time to load the website are ignored by this application. In this situation, automatically mobile pages open fastly. With this, the user also gets more time to read the content.

Till now, you may have got some ideas about google AMP and how much it is important for us, then let’s discuss its advantages and disadvantages.


Advantages of AMP (accelerated mobile pages)

1. Speeds up the loading time of the website

If you are a mobile user, then you must have noticed that the loading time of the website is increased because of AMP implementation. It does load useless extensions with which websites load faster.

2. Increases the server performance of the website

Because the website opens faster with which website gets much traffic and with that there will be very less load on the server and increasing server performance.

3.  Helps to increase mobile ranking

With this, the mobile ranking does not increase directly but increases indirectly because the site opens fast with which the response time of the website becomes good and also traffic starts increasing, and mobile ranking increases ultimately.

4.  Helps mobile users to do surfing

As we know that doing surfing from mobile is very difficult if that site was loading slowly. But loading time is reduced to a great extent which helps in surfing mobile users with the help of an amp.

5. It is a boon for informational websites

This is a boon for informational websites because these websites do not have more videos or pictures and it has more text if the useless extension is removed then these websites will become faster automatically.


Disadvantages of AMP

1. it increases the performance of the website with the help of a cache

Yes, with the help of cache, the website performance increases but it makes a negative impact on that website because a lot of cache memory is used to store the site only.

2. AMP puts a bad effect on the website’s analytics

Yes, the amp does support google analytics but for that many tags will have to be used on that amp pages  and it is not very easy to implement it and it reduces the usage of google analytics on the website some the extent that makes bad effect on the website’s analytics

3. Reduces revenue of the advertisement

As we know that the use of AMP reduces the amount of advertisement on the website to a great extent, which will cause a huge loss in advertisement revenue and bloggers have to lose some part of their earnings.

4. Ranking factor does not depend on it

Google has said it clearly that there is no role of AMP in the ranking of websites. So the bloggers who are thinking that implementing AMP in their sites would increase their ranking, then it is absolutely wrong.

5. It is not good for an E-commerce website

E-commerce websites have most ads and there are many pictures to show products there and very little text. By using an amp, these all things will be removed so it will make an impact on the revenue of the advertisement.


 The practicality of AMP for small businesses

Now, you may have understood what are accelerated mobile pages. It is very easy for developers to implement but it is not easy for small business owners to implement it. to use it, you should have some technical knowledge. There are some methods that can help you to implement it easily.

1. Coding it Directly

This method is very difficult because you will have to edit the code of a website in it. you should have a better understanding of HTML, CSS, and javascript for this.

2. Using a Content management system

You will be very happy after knowing that there are some CMS platforms that are now providing amp support. In all this, WordPress is ahead of all because it is very easy to implement amp there. Besides this, there are also two more platforms Joomla and drupal.

3. WordPress, Drupal, and Joomla

If you are using WordPress, then you can translate your post into an amp by using the amp plugin. Drupal AMP module for Drupal and web amp for Joomla, you can use



Speed is most important for all websites even if you are small or big. The main purpose of Google AMP is how they can make your website fast for mobile users. I think we should give some time to AMP to go ahead, we should see how this would develop the next coming time. These all things must be taken care of before thinking about whether we should use google amp or not.

I am fully hoping that I have given you complete knowledge about what is google amp and its advantages and disadvantages.

Thank you for reading my article if you have any questions or suggestions comment below, and we will get back to you shortly.

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